A. General Information

This website https://www.proho.in ("Website") is owned and operated by Prop.Guru Advisors Technology Pvt Ltd ("Company"), incorporated under the Companies Act, 2013. The Company operates under the brand name "Proho".

Proho operates a real estate i-buying platform that leverages data and AI to efficiently evaluate, acquire, and resell residential properties. The platform facilitates property evaluation, pricing, offers, negotiation, site visits, and seamless transaction support for both buyers and sellers.

Users of the Website can submit property details and receive an indicative offer. Submission of property details constitutes consent for the Proho team to contact the User regarding the offer. Offers are non-binding and do not constitute a proposal under the Indian Contract Act, 1872. Physical inspections may be arranged with prior notice to the User.

These Terms apply to all Users accessing the Website via any device. By continuing to use the Website, you agree to be bound by these Terms.

1. Effective Date

These Terms are effective as of June 18, 2025.

2. Definitions

• Company: Prop.Guru Advisors Technology Pvt Ltd, operator of Proho.
• Website: https://www.proho.in
• User: Any individual or entity accessing or using the Website.
• Services: All services provided by the Company through the Website.
• Offer: A non-binding, indicative quote generated for a submitted property.
• Confidential Information: All non-public information relating to the Company, the Website, or Users.
• Content: Any data or materials on the Website.
• Intellectual Property: Includes but is not limited to the Company's software, designs, trademarks, and proprietary information.

3. Use of Website & Services

• Users may access the Website without an account but must register to receive certain Services.
• Submission of property details for offer generation is voluntary but constitutes consent to contact.
• The Company reserves the right to verify User identity and property ownership.

4. User Obligations

Users agree to:

• Provide accurate and lawful information.
• Maintain confidentiality of login credentials.
• Comply with applicable laws including RERA regulations.
• Not engage in prohibited conduct (fraud, false representations, copyright violations, malicious software, harassment, etc.).

5. Prohibited Use

You shall not:

• Violate any law or regulation.
• Upload harmful or unlawful content.
• Interfere with Website functionality or security.
• Engage in any fraudulent, defamatory, or infringing activity.
• Attempt unauthorized access to the Website or User data.

6. Intellectual Property

All content and intellectual property on the Website is owned by Prop.Guru Advisors Technology Pvt Ltd or its licensors.

You may not reproduce, distribute, or create derivative works from Website content without written consent. Limited personal, non-commercial use is permitted.

7. Disclaimer

The Website and Services are provided "as is" without warranties of any kind.

The Company does not guarantee:

• Accuracy or completeness of information.
• Availability or uninterrupted access.
• That Services will meet your expectations or requirements.

Users access and use the Website at their own risk.

8. Limitation of Liability

The Company shall not be liable for:

• Any direct or indirect losses or damages arising from use of the Website.
• Any temporary or permanent unavailability of the Website.
• Errors or inaccuracies on the Website.

Total liability, if any, is limited to any fees paid by the User for Services (if applicable).

9. External Links

The Website may contain links to third-party sites. The Company is not responsible for the content or privacy practices of these sites.

10. Force Majeure

The Company shall not be held liable for any failure to perform due to causes beyond its reasonable control, including natural disasters, acts of war, pandemics, or technical failures.

11. Governing Law & Jurisdiction

These Terms shall be governed by the laws of India. Any disputes shall be subject to the jurisdiction of courts located in Gautam Budh Nagar, Uttar Pradesh, India.

12. Grievance Redressal

For grievances related to use of the Website or misuse of User data, please contact:

We will address grievances within one month of receipt.

13. Contact for Legal Requests / LEA

Law Enforcement Agencies can send legal requests to info@proho.in. For any urgent queries, you may also contact:

14. Modifications

The Company may update these Terms from time to time without prior notice. Continued use of the Website constitutes acceptance of the modified Terms.