A. General Information

This website https://www.proho.in ("Website") is owned and operated by Prop.Guru Advisors Technology Pvt Ltd ("Company"), incorporated under the Companies Act, 2013. The Company operates under the brand name "Proho".

Proho provides an AI-driven real estate platform offering property sellers and buyers a seamless experience in the resale of residential properties. The platform facilitates property evaluation, pricing, offers, negotiation, site visits, and end-to-end transaction support, ensuring transparency, efficiency, and speed in property resale transactions.

B. Nature and Scope of Services

The Website allows users ("User/s") to submit property details and request an instant offer. By submitting this information, the User consents to being contacted by the Proho team regarding the offer.

All offers made are non-binding and indicative only, and shall not constitute a formal proposal under the Indian Contract Act, 1872. Upon the User's consent, Proho may arrange a property inspection (with prior notice) to validate submitted details.

This Privacy Policy applies to all users who access or interact with the Website and services ("Services"), whether on a desktop, mobile, tablet, or any other device.

This Policy outlines how Proho collects, uses, processes, stores, and discloses User information.

PLEASE READ THIS POLICY CAREFULLY BEFORE USING THE WEBSITE. BY ACCESSING OR USING THE WEBSITE, YOU AGREE TO THE TERMS OF THIS PRIVACY POLICY.

1. Effective Date

This policy is effective as of June 18, 2025.

2. Information We Collect

When you register, submit a property, or interact with the Website, we collect:

• Contact Information: Name, email address, mobile number, address, organization details, and designation.
• Property Information: Details of the property you submit for offer consideration.
• Feedback & Communications: Any feedback or communication you send to us.
• Technical Information: IP address, browser type, device information, operating system, referring site, pages visited, time spent, and site interactions.
• Inferences: Data derived from your interactions, to personalize your experience.
• Cookies: See Section 11 below.

We do not sell, trade, or transfer your personal information to third parties without your consent, except for the purpose of delivering services to you or where required by law.

3. How We Collect Information

• Directly from You: When you register, fill forms, submit property information, or contact us.
• Automatically: Through tools such as Google Analytics, cookies, and tracking technologies.
• From Third Parties: e.g. social media integrations or other partners.

4. How We Use Your Information

We use your information for the following purposes:

• To contact you regarding property offers and service-related updates.
• To respond to your queries or requests.
• To improve our services and user experience.
• To personalize website content based on your interests.
• For marketing communications (with opt-out option).
• For internal business analytics.
• For legal compliance and security purposes.

Your personal information may also be used to deliver promotional content, administrative notices, or transactional communication.

By using the Website, you consent to receiving such communications even if you are registered under DND lists.

5. Sharing of Information

We may share your information with:

• Government or legal authorities, when required by law, court orders, or in case of potential fraud or illegal activity.
• Successors to our business, e.g. in the event of a merger or acquisition.
• Affiliated entities, for improving or offering complementary services.
• Third-party service providers, strictly for delivering services to you (under confidentiality obligations).

We will notify you if we intend to use your information beyond what is described here.

6. User Obligations

You must:

• Be 18 years or older (or have guardian consent).
• Provide only accurate and lawful information.
• Not use another person's information.
• Not post harmful, defamatory, or illegal content.
• Not interfere with website functionality or introduce malware.

7. Email Opt-Out

You may opt out of promotional emails by contacting info@proho.in or using the opt-out link in the email. However, transactional and service emails will continue.

8. Third-Party Links

Our Website may contain links to third-party sites. We are not responsible for the privacy practices of those sites. Please review their policies independently.

9. Access & Updating Your Information

You may access, update, or request deletion of your personal information at any time by contacting info@proho.in. We will process such requests in accordance with applicable laws and within 30 days.

10. Cookies

We use cookies to enhance your experience and analyze usage patterns. You may manage your cookie preferences through your browser settings.

11. International Use

Our services are primarily intended for use in India and comply with applicable Indian laws. If you access our Website from outside India, you do so at your own risk and are responsible for compliance with local laws.

12. Changes to This Policy

This policy may be updated from time to time. We will notify you of material changes via the Website. Continued use of the Website constitutes your consent to the revised policy.

13. Copyright & Intellectual Property

All content on this Website is owned or licensed by Prop.Guru Advisors Technology Pvt Ltd. You may not copy, reproduce, or distribute any content without written permission.

14. Indemnification

You agree to indemnify Prop.Guru Advisors Technology Pvt Ltd and its representatives against all losses, liabilities, or expenses arising from any misuse of the Website or violation of this Privacy Policy.

15. Governing Law

This Privacy Policy shall be governed by and construed in accordance with the laws of India. Any disputes shall be subject to the exclusive jurisdiction of courts located in India.

16. Contact Us

For any questions regarding this Privacy Policy, please contact: